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Via delle Industrie 19, 30175
Venice, Italy

Privacy Policy


These terms apply to the use of online services and other products developed by HUMUP ETS (‘Humup’ / ‘we’ / ‘us’). Our registered office is at Via delle Industrie 19 Marghera Venezia, CAP 30175.

This privacy and data policy (“Privacy Policy”) applies and has effect in respect of all products, related online services (including online network and our Linkedin profile) and other software and products made available by us, as well as any other online features including our website. If you have any questions or comments about this Privacy Policy, please contact us at

We are committed to protecting and respecting your privacy. The Privacy Policy explains the basis on which personal information we collect from you will be processed by us or on our behalf. Where we decide the purpose or means for which personal data you supply through these Online Services is processed, we are the “controller”. We will comply with all applicable data protection laws.

Please read this Privacy Policy as it contains important information about the following:

  • What information we may collect about you;
  • How we will use information we collect about you;
  • Whether we will disclose your details to anyone else; and
  • Your choices and rights regarding the personal information you have provided to us.

The Online Services may contain hyperlinks to services owned and operated by third parties. These third party services may have their own privacy policies and we recommend that you review them. They will govern the use of personal information that you submit or which is collected by cookies and other tracking technologies whilst using these services. We do not accept any responsibility or liability for the privacy practices of such third party services and your use of these is at your own risk.

We may make changes to this Privacy Policy in future, which will be posted on this page. You should check this page from time to time to ensure you are aware of any changes.


We collect and process the following information which may include your personal data.

a) Information provided by you when using our website

We will collect the following information from you when you use our website:

  • your mobile device’s unique device ID (Device ID), the country, time zone and locale settings on your device (i.e. country and preferred language);
  • IP Address, MAC address, internet browser used to access our website;
  • your user preferences; and
  • your personal informations and data, once you decide to upload them our our website.

b) Information collected for the purposes of providing analytics

We may collect technical information about your use of the Online Services through the use of tracking technologies and analytics. Personal data we may collect includes the following:

  • your Device ID;
  • your user ID (which is generated by us and allocated to you when you first play our games);
  • your device operating system & version;
  • your device make and model;
  • the country of your Device;


The collection of this information may include the use of cookies and similar technologies (for example, which are used on the Website and on our Linkedin Profile). A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Cookies are widely used in order to make websites work, to provide functionality, to make them more efficient and to provide website owners with information about how the website is being used and who’s using it. We use a limited number of cookies on our website.


a) To provide our Online Services to you

We will use information about you for delivering our services (including our newsletter) to you under the terms of use agreed between us. The processing of information in this way is necessary for us to ensure our Online Services function properly.

b) To help us improve the Online Services and fix any problems

We may process information about you so that we can analyse and improve our Online Services.

This processing is also necessary for us to pursue our legitimate interests of (i) ensuring that our Online Services function properly so that you and other users have the best experience when using any of our Online Services; (ii) improving the quality of our Online Services; (iii) identifying and correcting any bugs in the Online Services; and iv) understanding the effectiveness of our marketing to attract new users.

c) To acquire new users and engage current users

We may process information to encourage engagement from our less active users and to notify them with new virtual items or other promotions. We may process this information to pursue our legitimate interests of acquiring new users for our Online Services. We use various forms of marketing to acquire new users. The information we collect about you may be used to improve the relevancy of our marketing, including the creation of ‘lookalike’ audiences. This allows us to offer more relevant marketing to potential new service users without using information that personally identifies you.


We will share your information with third parties only in the ways that are described in this Privacy Policy

Members and third parties: We keep your information confidential, but may disclose it to any member of our organization and with third parties insofar as it is reasonably necessary for the purposes set out in this Privacy Policy. However, this is on the basis that they do not make independent use of the information and have agreed to safeguard it.

Required by law: In addition, we may disclose your information to the extent that we are required to do so by law (which may include to government bodies and law enforcement agencies); in connection with any legal proceedings or prospective legal proceedings; and in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention).

Enforcement: We may also disclose your personal information to third parties in order to enforce or apply the terms of agreements, to investigate potential breaches, or to protect the rights, property or safety of our customers, or others.


If you do not wish to be part of a lookalike campaign, receive notifications from us you can opt-out by sending an email to


We will hold your personal information on our systems for as long as is necessary for the relevant service, or as otherwise described in this Privacy Policy.


We will take all reasonable technical and organisational precautions to prevent the loss misuse or alteration of your personal information. For example, our databases are password protected and limited to essential members only.

Please be aware that, although we endeavour to provide reasonable security for information we process and maintain, no security system can prevent all potential security breaches.


All questions, comments or enquiries should be directed to
We will endeavour to respond to any query or questions within 10 (ten) business days.

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